"As GM moves to electrify and eliminate tailpipe emissions from its light-duty-vehicle lineup by 2035, the automaker is promoting its new EVs through fresh advertising and marketing efforts. The latest is a new partnership with Netflix that will place GM EVs in a series of Netflix-produced shows and films, as well result in new GM EV Super Bowl ads.
We want to make EVs famous on streaming, small and silver screens to build an EV culture through storytelling that incorporates the experiences of driving and owning an EV,” said GM Global Chief Marketing Officer, Deborah Wahl. “Netflix is a great partner because of the company’s compelling storytelling, commitment to sustainability and track record of sparking conversations that shape cultural trends.”
GM launched the “Everybody In” marketing campaign in 2021, aiming to promote its EV lineup as offering a model for every budget and every lifestyle.
The new partnership with Netflix will place GM EVs in popular Netflix shows and movies, including the Chevy Bolt EUV, GMC Hummer EV Pickup, and Cadillac Lyriq, which will be featured in Love is Blind, Queer Eye, and Unstable, respectively. What’s more, Netflix has committed to enhancing its sustainability through optimized energy use, electrification efforts, and decarbonization efforts.
“At Netflix, we create shows and films that can influence culture and spark meaningful conversations,” said Netflix Chief Marketing Officer. Marian Lee. “From the TikTok dance trends inspired by Wednesday to thoughtful discussions about climate change with Don’t Look Up, we know that entertainment can drive fandom and inspire connections.”
GM’s new partnership with Netflix will also yield a commercial that promotes sustainability efforts at both companies. The new ad will air during Super Bowl LVII on February 12TH, 2023, and will star Will Ferrell as he moves through the world of some of the biggest Netflix shows, including Army of the Dead and Squid Game. Check out a clip below:"